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Articles about market study report

The iPad still has 58% market share, but Android is closing in

2011 was clearly sill the year of the iPad, with the second generation maintaining a serious lead, but Android tablets are closing in to Apple, and we've got a market study to back up these claims.The numbers from Q4 2011 don't lie so here they are: Apple sold 15.4 million tablets while Android slates reached 10.5 (mind you that's from all other manufacturers combined). This means almost 58% market share for Apple and 39% for Android, which can thank its growth to the Amazon Kindle Fire chea...

The number of tablet and eReader owners has doubled last month in US

It's pretty amazing to see where tablets and eReaders have come in the past few years, since the time when their niche was created. It's even amazing for slate tablets, a product that basically didn't exist until two years ago.A recent market study report shows strong growth of eReader and tablet ownership in US in the past month, where the holiday shopping spree was motivated by various deals and the two categories mentioned above were on top of the wish list for most consumers in US.Pr...

iPad users get 83% satisfaction, 20% used their tablet in the bathroom

After writing about so many iPad 3 rumors it's nice to have something about the good old iPad 2, the tablet of 2011. A recent study sheds some light about user satisfaction and usage patterns of the iPad 2 compared to the first iPad.An 83% satisfaction ratio was obtained by Apple because it listened to what consumer want and added a camera for chats and that limited multi tasking capability. The inability to render Flash clips is web pages is still a problem, but 83% tells me people are pre...

Amazon Kindle Fire to be No 2 tablet this quarter

Amazon Kindle Fire tablet is a pretty interesting tablet, as it's the first competitor for the iPad launched after almost two years of Apple domination. Up until now no company was able to take on the 10 inch Apple tablet and to give you some numbers: in Q3 apple had almost 70% market share while the next competitor, Samsung, had almost 8%. That's a huge difference and it shows how popular the iPad really is. And not only popular, but also a polished product with a user experience not matched by...

iPad is the most wished for holiday gift in 2011

This is the time of the year when you start hearing more the word wish list. People are making plans for Black Friday [our preview], Cyber Monday and Christmas and guess who leads the pack? A recent market study conducted by Nielsen, shows the iPad as the most wished for gift for the 2011 holiday season, leading both categories of age tested: 6-12 years old and 13+.Compared to last year the iPad gained three positions in the 13+ age category, surpassing Computers, Televisions and Smartphones...

Mobile traffic percentage sees significant gains. iPad reigns over tablets

Common sense told us a few years ago that Internet traffic from mobile devices like smartphones can't come even close to what is consumed by desktops and laptops. This happens for two reasons: one, mobile subscription plans include less traffic than your home broadband connection (think a few orders of magnitude less) and second, mobile sites and apps are optimized to consume less bandwidth.But this situation is shifting gradually, as mobile devices get larger, high resolution screens, more ...

Apple reduces production for iPad 2 by 25%. What could this mean?

After over 18 months of constant production ramp-up for its tablet Apple is now reported to have reduced demand from its suppliers by as much as 25% from 17 million units to only 13 for Q4 2011.Could this mean Apple is having consumer demand problems? Not likely, as there are quite a few hypothesis running around. The first is that Apple is now building iPad 3 tablets for the upcoming launch. Personally this makes no sense to me, as Apple will have a great Christmas season so it needs more u...

Android is the platform most attacked by malware, iOS is most secure

I still remember when I saw the first antivirus for smartphones years ago. I've been wondering then if that was really necessary, to have another program running in background that drains battery and consumes from the little resources a smartphone had back then. Unfortunately today it's pretty clear that security threats are affecting mobile platforms too.It's a sad reality, but we have to deal with it. A recent report shows that the number of mobile malware threats has increased dramaticall...

61% apps usage in Android Marketplace comes from TOP 50

What do you think about all those "hundreds of thousands apps" marketed by various App stores? You might think that a higher number denotes a more popular platform, or a more appealing one, but a recent study conducted by Nielsen using an Android app (which willing users install on their smartphone/tablets) unveils a completely different picture.It seems that people don't care for the total number of apps in a marketplace, nor do they install hundreds of apps on their devices. Besides the fa...

iPad 2 competitors have better luck in Europe

If you want to put your money on a bet about the best tablet of 2011 it would be foolish not to pick the iPad 2. Apple is selling millions of these and until recently it couldn't meet demand. A recent report shows that in 2011 Apple will maintain 80% of the tablet market in US and 70% in Europe. That shows how good Apple is with user experience, marketing, production and distribution.The same report says the only chance for iPad 2 competitors is to try and penetrate the European market with ...