Articles about market research

I was thinking today about tablets, about how consumers have found a way to use them despite numerous shortcoming and how lots of consumers don't look at specs when buying a new one. Personally, as a reviewer I tend to look at specs, features, compatibility and so on, but I know it's a flawed thinking, mainly because tablets are for technology challenged people, not for hackers and geeks. Those consumers don't know anything about MHz, gigabytes, multitasking, RAM size and all those things manufa...

I love market studies that throw away my old expectations. The last report to do so is one about eReader market in US, where apparently 8% of adults own and use a device for reading eBooks, be it an actual eReader or a tablet like the iPad. Interestingly enough, 12 % of the rest of the adults intend to get an eReader in the next 6 months.That makes for over 1 in 10 adults in US, which strikes me, considering many foreigners don't consider Americans as the country where people read too much. ...

Are you sick of reports, sales predictions and experts telling you how things will go in the next few years? If so, bear with me one more time (see our tablet market reports history here) and let's see what Forrester has to say about sales predictions for tablets, netbooks, laptops and desktop for the next five years, till 2015.They've searched, talked to people, interviewed consumers, drawn charts, done some Excel formulas and come up with some interesting remarks pointing to tablets reachi...

With more success comes even more hesitation, this seems to be the problem lately with big names in IT industry. Names like Sony are now scared of making a bold move before they have the certainty that it will work. That's a paradox, my friends, because if the IT industry taught us one thing, is that there's no way to know if and when something new works. Sony said a few months ago they're considering joining the touch tablet race, but had few data to confirm that customers are so much into tabl...

If you ask me there are two main types of tablets: the ones that try and be a computer, but more portable and the ones that focus on mobility and act like larger smartphones. Almost as a rule the first category runs Windows and the second run on dedicated OSes like Android and Iphone OS, both fine tuned for mobile computing. What to choose? If you're the type wanting to replace their laptop then go to the first category. If you feel like your smarphone is missing something then you have to choos...

There's no doubt in my mind that tablets and other mobile computing devices will be the first choice of consumers in a few years when it comes to buying a new device for their personal computing needs. You don't have to a genius to see that and many reports have shown an increasingly growing trend in tablet sales lately.Even so it's always nice to see some numbers that confirm the hunch so here's a new study made in Germany, this time about the distribution of screen sizes under 12 inch and ...

If Apple stands for innovation then Lenovo is the word for conservative, as their ThinkPad lineup looks and feels the same for many years now. That's not necessarily a bad thing as they already have their dedicated group of professional users that like things just the way they are, with no bling or glossy add-ons.It's understanding that Lenovo's vision of a touch tablet is nothing more than a traditional convertible Tablet PC, so the latest Thinkpad X201T Tablet did nothing else than reinfor...

Even if I don't particularly like Apple I must admit they are one of those brands that drive the market, not follow others. Analysts and press are now watching to see how the iPad will do in terms of sales volume and customer feedback. But those are not the only ones watching Apple closely. The competition does that too, Sony being one of the big names interested in the slate market tablet and plans to bring their own model if they see demand for Apple's iPad.[caption id="attachment_1352" al...