One of the players no one saw coming into the tablet race a few months ago is Amazon, a company known for pushing its services to consumers through subsidies for various popular products that are used as a gateway for purchasing content from Amazon. The Kindle eReader was the first example of this brilliant strategy, then followed the Amazon Kindle Fire at the end of 2011.

    Now it seems Amazon wants to strike one again into the eBook competition with a color eInk 6 inch eReader. This could be a bridge between traditional eInk eReaders and color LCD models like the Kindle Fire. It could mean better graphics magazines and eBooks without the drawback of decreased battery life.

    You still wouldn’t be able to watch videos, but browsing various websites should be fine if they’re optimized for mobile devices. And because Amazon is serious when launching a new product expect the new Kindle to sell for under $150 bucks. Speaking about the screen itself, expect to see the new EInk Triton model [details], announced in 2010, to be the main star of the show.

    The Kindle Color eReader will also be touchscreen enabled, which makes it even easier to use. Personally I can’t wait to see what Amazon has in works, and hope this rumor is true, so that I can finally purchase my very own eReader, not that Black and White is the reason I don’t do much offline reading…

    The new eInk Triton display makes possible a color Kindle

    The new eInk Triton display makes possible a color Kindle